Improve a website that no longer reflects your business or serves your visitors well. I review the current site, then plan clearer content, responsive layouts and a careful move to the new version.
Start with your current website address and the problems you want the redesign to solve.
A website can fall behind when the business changes, content grows without a structure or the layout no longer works well on phones. Visitors struggle to find information and your team avoids updating the site.
I start by reviewing what the current site does well and where it falls short. We keep what works and plan the changes around your visitors, content and business goals.
Reorganise pages and menus so visitors reach important information and actions in fewer steps.
Update layouts, typography and imagery to reflect your current brand and make content easier to read.
Rebuild page layouts so the important journeys work well on phones, tablets and desktops.
Identify outdated, duplicated or missing content. Rewriting and new content are defined in the scope.
Address agreed issues such as slow pages, outdated software or an editing workflow that is hard to use.
Move agreed content to the new version and redirect changed URLs to their closest replacement.
We review the current pages, content, platform, analytics access and the problems you want solved.
We agree which pages stay, merge, move or retire, and who supplies updated content.
I prepare the new navigation and page layouts for review before development.
I build the approved design and move the agreed content, with redirects mapped for changed URLs.
We check mobile layouts, forms, redirects and the important visitor journeys before switching over.
I explain how to manage the new site and identify any recurring services and renewals.
When a project needs additional specialists, such as a designer, copywriter or another developer, the proposal names who is involved and what each person is responsible for.
Your proposal lists the pages in scope, design deliverables, content migration limits, redirects, test coverage and handover materials.
Domain, hosting, licensed tools, content writing and ongoing maintenance are itemised separately where needed. Your business keeps ownership of its domain, hosting and essential accounts.
Share your website address and what is not working. I will review the site and recommend the right scope for the redesign.